Video marketing software is generally defined as a tool that is used for the making of videos of different products and their marketing. Now it has become popular among marketers because it is better than the conventional way of marketing.
Users of this software market their products as well as participate in marketing campaigns. It does create not only awareness about the product of a business organization in the people but also increases its sales.
If it is used with a proper strategy of creation, curation, and utilization by a team, it can be beneficial. The use of this software should be started after passing through a few steps like understanding the audience, making targets, budgeting, testing, and optimization.
What is Video Marketing Software?
Video marketing software is an application through which marketing of different brands or other business organizations is done. Users can make four types of videos through this software, for example, educational, company culture, product, and testimonial videos.
There are many video marketing software such as video marketing blaster, Hippo Video, Biteable, WeVideo, Vidgeos, Filomora, Wideo, Powtoon, Viewbix, VideoScribe, Videoshop, Cincopa, Animoto, Magisto, PlayPlay, and a few others.
Users can share the content on multiple digital channels through links, graphics, texts, animation, and polls. It is beneficial for major business organizations and newly opened businesses because they have to spend more on conventional marketing.
It has audience personalization, Ad campaign integration, calendar integration, video SEO, interactive links, lead tracking, conversion analytics, best video player, and many other vital features.
These features provide some benefits like an increase in the profit, affecting buying decisions, increased visitors of the official website, achievement of backlinks, and a few others. So, if a user uses this software, his brand’s information will be shared with many people.
List of Video Marketing Software
A single software cannot complete the needs of a business organization; therefore, there is a dire need for some other relevant software. Nowadays, there are hundreds of video marketing software in the market to facilitate the user as per their needs.
So, a list of different video marketing software is discussed with their built-in features, pros, and cons. This will be beneficial for users to opt a software that guarantees targeted results.
1. Video Marketing Blaster
Video Marketing Blaster is a software that lets its users spread their business online. This application can increase the number of visitors to the official website of an organization.
There is no need for an extra struggle for the marketing of products in the presence of this software because of its working efficiency. A demo about the use of this software is available on the official website for the guidance of users.
A user can use a trial of this software for fourteen days for$1, but there will be limited services. The paid version of this software is also available for $27 that can be purchased from the official website. There will be only one-time payments.
It is a multilinguistic software; therefore, it can be easily used by many people. This software will be helpful for the appearance of the product of a business on the first page of Google.
Features
- Reverse Engineers
- Buyer Keywords
- SEO Optimized Titles
Pros
- Multilinguistic
- Increase Revenue
- Easy to Use
Cons
- No Effective Results
- No Free Trial Version
2. Hippo Video
Hippo Video is a computer application that helps its users in gaining the goals of marketing and sales with video workflows. A free trial of this software is available on the official website with limited services. It can work with the e-mail clients like Gmail and other already available marketing tools.
Besides this, starter, PRO, growth, and enterprise are the paid versions of this software, available with suitable pricing plans. A user can ask a query anytime through e-mail and landline numbers. Frequently asked questions can also be used for this purpose.
Video tutorials also guide the users about the usage of this software. Webinars are conducted to create close interaction with the users. This software provides the facility of a video ROI calculator through which the value of a video can be guessed.
Features
- Video Personalization
- Record Videos
- Editing Videos
- Sharing of Videos
- Video Analytics
Pros
- Video Tutorials
- Webinars Support System
- Best Support System
- Free Availability
- ROI Calculator
- Easy Usage
Cons
- Excessive Video Load Time
- No Customization
- Contains Multiple Bugs
3. Biteable
Biteable is software that enables its users to make the best videos in a snap. Studio quality videos of this software increase the customers of a business organization. A user can use a free trial of this software for one month.
Ultimate and Teams are the paid versions whose payment can be delivered on a monthly and annual basis. The personalized colors of this software make the best logo of a business organization that attracts many people towards the products.
This software can be used easily due to its best User Interface. It has the best support system because users can ask a query anytime through e-mail and landline numbers.
The personal information of a person is kept confidential due to its strict privacy policy. The usage of this software will be according to the proper terms and conditions.
Features
- Video Analytics
- Voiceover Audio Layer
- Best Audio Support
- HD 1080p Resolution
- Watermark and Branding
Pros
- Best Customer Support
- Pre-designed Templates
- Best Video Results
- Best User Interface
Cons
- Errors in Adding Voices
- No Square Format Instagram Videos
4. WeVideo
WeVideo is a software that allows its users to make official videos and post them on different digital channels. It is also helpful for video editing. Most software can operate online, but this software can perform some functions in offline mode.
It can be used easily because a demo is available on the official website. A free trial of this software is available on the official website but with limited features. Power, Unlimited, and professional are the paid versions of this software.
They have different pricing plans and attributes. Subscription of this software can be ended anytime, and a special button is available on the official website.
Users of this software can edit the footage of 4k and more than 600 audios, videos, and graphics in WebVideo. After the editing, the content is shared on different digital channels.
Features
- Multiple Video Resolution
- GIF Creator
- Voiceover
- Screen Recording
- Cropping Option
Pros
- Free Availability
- Editing of Videos and Audios
- Offline Working
- Quick Procession
- Affordable Prices
Cons
- Slow Rendering
- Less Features Professional Version
5. Vidgeos
Vidgeos is a software that shares the content of a business organization on different digital channels. The major task of this software is the translation of content in the native language of the customers. As a result, many people can be attracted to the product of an organization.
If the features of this software are discussed, it has single-click animation, customization, automatic content translation, best slide templates, audio editing, voiceover recording, best integration system, and a few others.
These features provide some benefits like video creator, smart elements, 24/7 support system, best user Interface, sleek video player, and many others. Not only are translation functions done, but also custom videos can be formulated through this software.
Feature
- Single Click Animation
- Customization
- Automatic Content Translation
- Best Slide Templates
- Audio Editing
- Voiceover Recording
- Best Integration System
Pros
- Video Creator
- 24/7 Support System
- Friendly User Interface
- Video Player
Cons
- Issues in Downloading
- Expensive Than Other Software
6. Filmora
Filmora is a software that shares all information about a business organization on different social media channels. A free version of this software is available on the official website that can be downloaded for free.
Perpetual, annual plan, and annual bundle plan are the paid versions of this software and can purchase from the official website. Videos can be edited, rotated, merged, and cropped easily with this software. Usage of this software is done through proper terms and conditions.
This software can be used easily due to the simple user interface. When a user makes a video, different styles and colors can be put in them because more than 800 stylish effects are present in this software.
A music library helps users to add music clips in the video on different scenes. Queries can be asked anytime through e-mail, landline numbers, and FAQs. It has the best privacy policy because all the information of clients is kept confidential.
Features
- Color Tuning
- Audio Equalizer
- Split Screen
- Video Stabilization
- Audio Mixer
- Music Library
- Text and Titles
- Overlays and Filters
Pros
- Easy to Use
- Best User Interface
- Video Tutorials
- Best Support System
- Timely Updates
Cons
- Watermarks
- Proxy Setup
- Absence of Video Importing
7. Wideo
Wideo is a software through which marketing videos can be created and shared on multiple social media channels. A free trial of this software is available on the official website with limited features. Basic and PRO are the paid versions of this software.
Video tutorials of this software are also present for the better guidance of the users. Webinars are also conducted to maintain a close relationship with the customers.
A team of experts guides the customers about the progress of their business. The Video automation option of this software automatically makes and shares the video content with the users of social media.
Features
- Animation Effects
- Key Frames
- Precise Frame Accuracy
- Scene Transition
Pros
- Video Tutorials
- Free Trial
- Timely Updates
- Easy to Use
- Drag and Drop System
Cons
- Issues with Drag and Drop
- No Beginners Support
8. Powtoon
Powtoon is a software that provides help to business organizations for making marketing videos that will attract customers worldwide. A free trial of this software is available with limited services. Pro and Agency are the paid versions of this software.
Payment for this software can be delivered on a monthly and annual basis. Powtoon is the best video marketing software because a user can make his own videos, work smartly, and give the best results.
A user can ask queries anytime due to a 24/7 support system. If the features of this software are discussed, it has animation, transitions, audio capture, audio file management, collaboration tools, content library, screen sharing, and a few others.
Features
- Animation and Transitions
- Audio Capture
- Audio File Management
- Collaboration Tools
- Content Library
- Screen Sharing
Pros
- 24/7 Support System
- Free Trial
- Easy to Use
- Features are Timely Updated
Cons
- Issues in Pro Version
- Problems of Operating
- No Live Customer Support System
9. Viewbix
Viewbix is an application through which business companies make their video content and share it on different digital channels. Its app is also available that can operate on mobile. Demo of this software briefly describes the usage of this software.
Users of this software can check the progress of their video content anytime. There is the best support system of this software, and any query can be asked anytime.
Personal data that is collected from the customers is kept confidential that is the proof of best privacy policy. This software is used with proper terms and conditions.
If the features of this software are discussed, it has API, e-mail tracking, lead distribution, analytics, customization, lead capture, multi-channel distribution, and a few others.
Features
- API
- E-mail Tracking
- Lead Distribution
- Analytics
- Customization
- Lead Capture
- Multi-Channel Distribution
Pros
- Mobile Support
- Support System
- Growth of Business
Cons
- No Auto Updates
- Absence of Active Dashboard
10. VideoScribe
VideoScribe is a software that makes animated videos anytime and there is no need to because it is done automatically by this software. A free trial of this software is available on the official website for seven days.
Paid versions are also present, but they can be purchased after payment. Users of this software share their experience with this software on whiteboard animations that is beneficial for new visitors to the website.
Users can ask a query anytime through landline numbers, e-mail, and FAQs. Data that is gotten from the customers is kept confidential that is the proof of the best privacy policy. This software is used with proper terms and conditions.
If the features of this software are discussed, it has business and marketing templates, seasonal and celebratory templates, educational and learning templates, etc. these features result in easy usage, versatility, best results, and many others.
Features
- Business and Marketing Templates
- Seasonal and Celebratory Templates
- Educational and Learning Templates
Pros
- Easy to Use
- Versatility
- Business Growth
- Making of Unlimited Videos
Cons
- Issues in the Setup of Videos
- Inactive Customer Support Service
11. Videoshop
Videoshop is a computer application that edits and filters videos. This software can be downloaded easily from Apple Store and Google Play store. Video can be edited until the desired results are required. Essential and Advanced editing is done through this software.
Essential editing has the attributes like trim, merge clips, photo collection, flip, resize, and transition. Similarly, advanced editing has filters, slow motion, color correction, reverse, and freeze.
After editing, a user can share videos on different social media platforms such as YouTube, Instagram, and Snapchat. Not only video but also the sound of video can be edited through it. Moreover, content curation can be done because of the availability of GIFs, texts, and animated titles.
Features
- Trimming of Videos
- Resizing
- Reversing
- Filtration of Videos
- High-Resolution Videos
Pros
- Timely Updates
- Best Support System
- Privacy Policy
- Sound Editing of Videos
- Advanced Editing of Videos
Cons
- Complicated User Interface
- No Live Support
12. Cincopa
Cincopa is an application that creates, host, customizes, and analyzes the video content of a business organization. A free trial of this software is available on the official website for thirty days, but there will be limited functioning.
Demo about the usage of this software can also guide the users. An online meeting can be conducted with a team of experts that can guide the growth of a business. The collection of pictures enables its users to add them at the time of need.
Moreover, Information Classification and Management (ICM) provide the complete analysis of the customer’s security architecture. Besides this, ICM can easily manage, publish, and update video content. The results of the posted videos on different social media platforms are also given.
If the features of this software are discussed, it has more than 100 best templates, advanced video analytics, Chromecast integration, media player, customization, video timeline, and a few others.
Features
- A Collection of 100 Best Templates
- Advanced Video Analytics
- Chromecast Integration
- Content Customization
- Video Timeline
Pros
- Easy to Upload
- Easy Formatting
- Categorization of Content
- Reliability
Cons
- Issues of Interface
- Slow Processing of Large Pictures
13. Animoto
Animoto is a software through which a user can make and share a video of a business organization on different social media channels. It adds music in the videos and pictures that attract many people towards a business organization.
Videos can be made online through this software due to the best drag and drop system. There is no need for any experience of this working because of its easy User Interface. A free trial of this service is also available for the practice of users.
It is a free classroom application through which video content can be shared with other people. Other similar software operates after downloading, but this software can be accessed online.
A user can make a video in three steps that are account making, uploading images or videos to a project, and setting. If the features of this software are discussed, it has customization, photos and video clips, a music library, and many others.
Features
- Video Customization
- Huge Collection of Videos
- Music Library
Pros
- Online Video Editing
- Easy to Use
- Sharing of the Content
- Best Templates
Cons
- No Creative Fonts
- Fewer Free Templates
- No Advance Editing Features
14. Magisto
Magisto is a computer application through which videos and photos are changed into short clips with the help of a smart editor. A free trial of this software is available on the official website, but it only contains limited basic features.
Premium, professional, and business are the paid versions of this software. They can also provide different services to the users. It has millions of best-quality videos and pictures that are suitable for social media marketing.
It is a fast source of video storytelling, like blog writing. The content can be made easily as the presentation is made on PowerPoint. If the features of this software are discussed, it has manifold themes, editing and rearranging scenes, insights, HD movie downloads, and many others.
Features
- Manifold Themes
- Editing and Rearranging Scenes
- Changes Insights
- HD Movie Downloads
Pros
- Suitable Editing options
- Easy Usage
- Best Editing and Sorting of videos
Cons
- Useless Themes
- Not Suitable for Larger Videos
15. PlayPlay
PlayPlay is a software that lets its users make stories, interviews, advertisements, and perform other similar tasks. A demo about the use of this software is present on the official website. Besides this, the best formats for each video are available to make the effective content of the users.
When video content is made, customers can be engaged through media, public institutions, social media channels, and human resources. It is a source to make fast content through the best editorial templates.
There are millions of pictures, videos, and GIFs in the media library of this software. Completed content can be shared after including an audio wave, an image, subtitles, and downloading.
Features
- Best designing templates
- Animated Outros
- Collection of Pictures
Pros
- Easy Editing of Videos
- Addition of Music with Videos
- Best Templates
- Video Making in Few minutes
- Best Support System
Cons
- Fewer Color Options
- Limited Templates Functions
Final Words
Video marketing software is a computer application through which videos of different products of an organization are made and shared on different social media channels. Nowadays, this software is popular among social media marketers.
There are many video marketing software like video marketing blaster, Hippo Video, Biteable, WeVideo, Vidgeos, Filomora, Wideo, Powtoon, Viewbix, VideoScribe, and a few others. They make educational, company culture, product, and testimonial videos that attract many customers.
If the features of this software are discussed, it has manifold themes, editing and rearranging scenes, insights, HD movie downloads, customization, collection of photos and videos, music library.
It also includes trimming, resizing, reversing, filtration of videos, high-resolution videos, and a few others. These features provide some benefits like editing of videos, the addition of music with videos, best templates, quick procession, categorization of content, reliability, and many others.
